30 Essential Marketing Rules

  1. No cold calling. Ever. You should only sell to warm interested leads.
  2. Before selling anything. You must know how much you are willing to pay to get a new customer.
  3. A prospect who Finds you first is more likely to buy from you than if you find him.
  4. You will dramatically enhance your credibility as a salesperson by authoring, speaking, and publishing quality information.
  5. Generate leads with information about solving problems, not about the product itself.
  6. The most valuable asset you can own is a well-maintained customer database, because people who’ve already bought from you are high likely to buy from you again, rather than trying to sell to complete strangers.
  7. Tell your audience what kind of support they’ll get after buying, it could be free consulting, tech support, free shipment, etc. People don’t want to buy products without knowing you will be there to help if they have problems.
  8. Think of ways to get your site or business in the news. You could sponsor a fundraiser, hold a major event etc. Simply write a press release about what you’ve accomplished, then send it to media outlets that cater to your target audience.
  9. Hold a contest on your website. Give other websites the option of offering it to their visitors. This will multiply your advertising all over the internet, it would become a viral contest. Of course, the contest must either be ongoing or held regularly so you could allow other online publishers to offer it to their visitors or subscribers.
  10. Tell your potential customers that your ordering system is highly secure. Also reassure them that you take every effort to protect them. People want to feel they are safe online. They want to know that you care about their well-being. Tell them all about what you currently do for them to make them feel more secure.
  11. Contact national radio stations to ask them if they are looking for guest speakers. Tell them your area of expertise; maybe they’ll book you for a show. Of course you would want to contact targeted stations and shows which would want to know more about you and your area of expertise.
  12. Join clubs related to your area of business. You could trade leads with other businesses. Learn new ways to run your business and sell your products. You could also create your own online business club. You could provide private chat rooms, message boards, articles, etc.
  13. Think of a domain name for your web site that’s easy to remember. It should be related to what your business does, sells or provides. If there aren’t any business names available, use your actual birth name. You could at least brand yourself. Your own name will give you credibility.
  14. Position your web site at the top of pay-per-click search engines. You will only pay your set amount for each click-through you get to your web site. Just make sure your profits will pay for your advertising cost.
  15. Allow your visitors or customers to increase your traffic or sales. Ask them how you can improve your business, web site or product. You can ask them at your web site, in your e-zine, on your message board, in your chat room, in your guest book, in your product packages, etc.
  16. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements. People have taught themselves to ignore advertisements because they see hundreds of them every day. Endorsements usually don’t look or sound like normal ads.
  17. Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business. You’ll save money on employee costs, space costs, training costs, etc. Keep the work you enjoy doing to keep you motivated and ship out the work you don’t like.
  18. Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address, etc. Also include a brief blurb for your business or the product you’re selling. For example, you could say, “How To Wash Your Car In Two Minutes or Less!
  19. Use pictures or graphics on your web site that support the product you’re selling. They could give your visitors a clearer vision of your product, the benefits of the product, people’s emotion when they own the product, etc. You could also use ‘before’ and ‘after’ pictures.
  20. Create a friendly, long-term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis. You could follow-up with gifts, greeting cards, free things, coupons, special offers, reminders, your e-zine, helpful advice, etc.
  21. Create strategic alliances with other web sites. You could exchange banner ads, sell each other’s products as back-end products, cross-promote, etc. You could also create a web site together and promote it on your separate web sites. You would both just split the costs and profits.
  22. Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after sale services or an affiliate program. Other factors that would help are: your own domain name, a professional web design, a good-looking product graphic and persuasive ad copy.
  23. Give customers a discount on their total order to increase sales. You could give them a discount for ordering over a set dollar or product amount. For example, you could say, “Buy over $39 worth of products and get a 20% discount on your order!” Another example, “Get a 15% discount if you order 3 or more products!”
  24. Allow your visitors to reprint the content on your web site. Just ask them to include your resource box and a link to your site in exchange. This will turn your content into a traffic machine and the external links will help increase your ranking in some search engines.
  25. Provide a free contest or sweepstake at your web site. It’s a fact, people like to win things. If you can fulfill that need, people will visit. You can also attract them to revisit by holding one every week or month. You could also start an opt-in list for people who enter your contest or sweepstake so you can follow-up with them regularly
  26. Stop procrastinating and start finishing all your business tasks. Do one at a time. Don’t get caught up thinking that you can never get them all done. Make a list. Do the easiest or most crucial one first and move down the list. Cross off each task as you complete it.
  27. Develop a relationship with all your visitors and customers. Tell them how much you appreciate them visiting your web site or buying your product. Invite them to online and offline events like free chat room classes, parties, dinner gatherings, business events, etc.
  28. Hire a business coach to help improve you and your business. That could help increase your sales, motivate you, balance your workload, etc. It would be like renting an extra brain. You would have double the thinking power.
  29. Stay away from being too comfortable with your income. You should always be making new goals for yourself and developing new sales ideas.
  30. Make sure you don’t become a workaholic. Your mind needs time away from your business life. This will help your brain think clearly while working. The best time to get profitable ideas is when you’re not thinking about them.

Also Read:

How To Qualify The Best Customers For Your Business?

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Abraham

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